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Show the work. Publish the proof.

Research, methods, failures, and build notes for teams earning AI visibility and shipping AI products. No recycled playbooks. No unexplained scores.

100 notes published51 on AI visibility25 on building AI~1425 minutes of reading
Featured field noteOctober 30, 202625 min read

How Should an Agency Scope an AEO Audit?

Before an AEO audit runs, agree what it covers: the client decision, pages, buyer questions, checks and engines. A scope sheet informed by our own Radar runs.

The note
Read what changed.
Category
aeo-audit
Reading time
25 minutes
Published
October 30, 2026
Three ways in

Start with the question you are trying to answer.

The library is organized around decisions, not content categories invented for search engines.

Foundations 01

How does AI visibility actually work?

Start with decision-stage visibility, evidence architecture, and what an AEO score can and cannot tell you.

Read foundations
Methodology 02

Can you defend the measurement?

Inspect how Radar scores, how entity resolution works, and how we test our own audit architecture.

Read the methods
Field notes 03

What changed in the real world?

Follow experiments across engines, referrals, citations, and volatile recommendations.

Read field notes
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9 recent notes · Page 1 of 1199 total
brand disambiguation · 21 min04

Is This AI Report About Your Client's Business?

Before you act on an AI visibility identity finding, check whose business it describes. Four checks for agencies, in order, tested on a wrong-company audit.

AI visibilityRead article →
ai search · 19 min06

One Page, 64,191 Impressions, Zero Clicks in 87 Days

A page took 64,191 Search Console impressions and zero clicks in 87 days. What the data shows, what it cannot show, and why it explained none of our lost traffic.

AI visibilityRead article →

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